Recruit with Heart. Retain Impact-Driven Recruitment Marketing
Most agencies lose 60% of leads between the first inquiry and the first class. We close that gap.
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Traditional Recruitment is Outdated. Your Mission is Not.
Most recruitment marketing feels like a transaction. But becoming a foster parent is a calling. Agencies today face:
High Lead Drop-off: Families start the process but vanish before licensing.
Low Brand Awareness: Local families don’t know your agency exists.
Budget Inefficiency: Spending on ads that don’t convert "warm" leads.
The KHS Shift: We don't just find names; we build a community of emotionally prepared families.
Our Service Pillars
Narrative Recruitment Strategy
We develop 6–12‑month recruitment funnels that use storytelling to move potential parents from “curious” to “committed.” We focus on your agency’s “why” to attract long‑term caregivers.
Lead Nurturing via "K Letters"
Exclusive to KHS: We utilize our K Letters of Connection as a “warm‑up” tool. While families wait for licensing, we provide them with narrative content that keeps them engaged and reduces wait‑time dropout.
Content & Media Production
High‑impact video testimonials, social media management, and authentic photography tailored to the Wisconsin foster care ecosystem.
The "KHS Advantage" (Why Hire Us?)
Niche Expertise: We aren't a general marketing firm. We specialize exclusively in the family and foster care sector.
Trauma-Informed Approach: Our content is designed with the sensitivity and privacy required for child welfare work.
Data-Driven Stories: We track engagement to see which stories resonate most with your local Wisconsin community.
Implementation: How We Work
The Audit: We review your current recruitment efforts and identify "leakage" points.
The Strategy: We build a custom narrative funnel using marketing and K Letters.
The Launch: We manage the campaigns and nurture the leads for you.
The Growth: We provide monthly impact reports showing recruitment progress.
Ready to fill the gap in your recruitment?
Let’s discuss how narrative-driven marketing can bring more families to your agency.
FAQs
How long does a typical project take?
Most branding and strategy projects range from a few weeks to a few months, depending on scope and complexity. Campaign or social projects may be shorter once your foundation is in place.
Do you offer ongoing support?
Yes. After we establish your core strategy and identity, we can support you with ongoing content planning, campaign development, or social media management.
Can you work with a small or early‑stage brand?
Absolutely. You don’t need to be “fully formed” to work with us. In fact, we love helping early‑stage brands clarify their identity before they scale.
What if we already have a brand but things feel messy?
We can build on what’s working and refine what isn’t. That might look like a brand refresh, messaging overhaul, or strategic tune‑up.
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